Stonyfield yogurt is under fire. After posting a controversial video marketing their organic yogurt as “safer for children”, consumers fought back…and rightfully so! Fear-based marketing is misleading and harmful to customers.Read More
Tag: social media
Social media often influences a consumer’s buying behavior, loyalty to brands, and even opinions on the health content of a product. It has the power to elevate a brand’s stature and the power to bring a company to its knees. In terms of the food supply chain, social media has provided a means to demand transparency— and agricultural enterprises are responding.Read More
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Recent on Facebook
10 hours ago
When you think of #local #produce, what do you think you’re getting? 44% of us believe we’re getting #organic goods, but #farmers must be given options based on their crops. Read our latest post to see why it’s helpful that farmers make the choice: http://ow.ly/1NGf30jzXvt ... See MoreSee Less