Stonyfield yogurt is under fire. After posting a controversial video marketing their organic yogurt as “safer for children”, consumers fought back…and rightfully so! Fear-based marketing is misleading and harmful to customers.Read More
Tag: social media
Social media often influences a consumer’s buying behavior, loyalty to brands, and even opinions on the health content of a product. It has the power to elevate a brand’s stature and the power to bring a company to its knees. In terms of the food supply chain, social media has provided a means to demand transparency— and agricultural enterprises are responding.Read More
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What D2D is Reading
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Read D2D's post: Sugar Sweet
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AgWeek: Preserving and updating NAFTA is crucial for America's farmers
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Recent on Facebook
We know some toxins like cigarettes are bad for us, but most toxins don’t fit so neatly in that “good” or “bad” category. How does our body get rid of them, and can we even avoid them? Hint: expensive detox drinks and pills are not the answer! Read here: http://ow.ly/yFJO30isMgo ... See MoreSee Less