Especially during chaotic times like this, we rely on Jack Bobo's insights into our behaviors as food consumers to educate us and help us make better decisions. While we search our supermarket for a new "superfood" to cure us or a "natural" product to make us feel healthier, Jack is searching for the answers to why our brains want us to behave this way and what we can do to better evaluate our purchasing decisions.
We've all witnessed panic-buying in the grocery aisles and maybe did some ourselves. The empty shelves reveal how we try to find control as coronavirus fears grow more rampant. But how do we control our fears and our carts?