A “New” Burger
Through extensive polling, Mintel has found that there are four possible motivators for consuming meatless protein:
- Environmental effects of raising cows, hogs, and chickens.
- Food safety concerns regarding E. coli O157:H7 and Salmonella.
- Meat related allergies—although these are rare, meat avoidance can be related to food allergies and intolerance.
- Health and wellness concerns associated with super-fruits, super-greens, super-grains, and raw food.
Innovative meatless meat
Meatless vs Meat: is it better for you?
How does the taste of meatless options compare to the real thing?
The Future of Meat: Cultured Meat
“Instead of farming animals to obtain their meat, why not farm the meat directly?”
Two companies are spearheading this innovative movement and working to get cultured meat to our dinner plates:
They are developing the process of taking true meat cells from a cow, hog, or chicken and feeding them the nutrients they need to grow into meat. It is not an easy process and has taken months to bring the cost down from tens of thousands to just a few thousand…per meatball! The majority of this cost is from the manpower needed to “babysit” and harvest the cells that grow and discard the cells that stagnate.
The benefits, once the cost comes down, is that the meat does not have any of the E. coli O157:H7. issues that can affect beef or the Salmonella that can come with chicken. Additionally, the cultured meat does not need to be fed, housed, or watered, which ultimately provides less stress on the environment. Memphis Meats expects their products to be cost competitive (and eventually more affordable than) conventionally-produced meat.
There is room for all kinds of protein options.
The Bottom Line:
Meatless meat is a viable protein option. But, if you are replacing traditional meat with a meatless product, it is important to be mindful of how you get your vitamins, minerals, and amino acids. Keep in mind that meatless meat can have multiple ingredient additives —so read the label to ascertain if it really is healthier than a lean piece of steak, chicken, or pork!
Gunnars, Kris, BSc. “7 Reasons Not to Avoid Meat (Unless If You Want To).” Authority Nutrition. Authority Nutrition, 2013. Web. 09 Nov. 2016.
“How Many Adults in the U.S. Are Vegetarian and Vegan.” VRG.org. The Vegetarian Resource Group, n.d. Web. 9 Nov. 2016.
“Meat: A Key Player on Your Wellness Team.” Meat Institute.org. North American Meat Institute, n.d. Web.
Pimentel, David. “U.S. Could Feed 800 Million People with Grain That Livestock Eat, Cornell Ecologist Advises Animal Scientists | Cornell Chronicle.” Cornell Chronicles. Cornell University, 07 Aug. 1997. Web. 09 Nov. 2016.